Specialists in Over-40s Health & Fitness
Feel strong.
Stay consistent.
Live better.
Helping busy professionals over 40 improve their health, fitness, and quality of life, without sucking the fun out of it.
WHY IMAGINE FITNESS IS DIFFERENT
Your Health Deserves To Be A Priority.
We’ll show you how to make it one.
We help busy professionals over 40 build sustainable habits through personalised coaching, accountability and expert guidance, so you can show up at your best for your career, your family and the people who matter most.
Because when your health improves, everything else benefits.
We Understand Life After 40
Fitness isn’t the same at 45 as it was at 25. We understand busy careers, changing bodies and competing priorities because we’re living it too.
Coaching That Fits You
Every programme is tailored to your goals, experience and lifestyle, meeting you where you’re at.
Built for Long-Term Success
We focus on sustainable habits and lasting change, not quick fixes.
We Make Consistency Easier
Motivation comes and goes. Our coaching helps you stay on track when life gets busy.
Fitness That Fits Around Life
Your health should support your life, not take it over.
People Before Programmes
We build genuine relationships and support you every step of the way.
MEET YOUR TRAINER
Hi, I’m James.
I’ve worked as a personal trainer for 16 years and opened the Imagine Fitness studio in Auckland CBD in 2015.
I specialise in helping busy people over 40 get stronger, healthier and more consistent, without expecting fitness to take over their lives.
My approach is practical and realistic. You do not need to spend hours in the gym, follow a restrictive diet or be perfect every week. You need a plan that fits your life, the right support and a way to keep going when work and family get busy.
That is exactly what I help my clients do.
Meet JamesCLIENT STORIES
Change that lasts beyond the gym.
HOW WOULD YOU LIKE TO BE COACHED?
There is no perfect programme. Only the right approach for you.
Every coaching option is built around the same goal: helping you improve your health, fitness and quality of life with the right level of support, accountability and guidance for you.
One to one coaching
Personal training and expert coaching built entirely around you.
Small group coaching
The energy of a group with individual attention. Maximum six people.
Habit and behaviour change coaching
Remove what holds you back and build behaviours that move you forward.
THE IMAGINE FITNESS METHOD
Small changes. Built in the right order.
We introduce only two or three habits at a time, helping each one become part of everyday life before adding the next.
Discovery
Understand where you are now, what matters to you and what has been getting in the way.
Foundation
Put the first simple behaviours in place around movement, nutrition and daily routines.
Acceleration
Once those habits feel consistent, introduce the next changes and build momentum.
Results
Create lasting progress by turning better choices into a sustainable way of living.
CLIENT REVIEWS
Google reviews from our clients.
FREE 30-MINUTE CONSULTATION
Ready to make your health a priority?
Book a free 30-minute consultation with James to discuss your goals and see how we can help.
We’ll answer your questions, explain how our coaching works and help you decide if Imagine Fitness is the right fit for you.
No pressure. No hard sell.
CONTACT & LOCATION
Visit us in Auckland CBD.
26 Albert Street
Auckland CBD 1010